Ditch Your One-Dimensional Ways: Diversification Denver CO

To properly assess the impact of and opportunity for diversification in a collision repair business, you need to conduct a business analysis and examine a few aspects of the business, industry and consumer trends. In this article, we’ll look at reasons you should consider diversifying your services.

Maxx Media Solutions
(720) 985-6947
1100 Grant St., #408
Denver, CO
Planet Management Consulting
(303) 237-4303
1045 Lincoln St
Denver, CO
Henry Krupp and Company
303-282-6265
521 Marion St.
Denver, CO
Beecher Carlson Holdings Inc
(303) 388-5688
1655 Lafayette St Ste 200
Denver, CO
RBSCo
303-832-7272
1490 Lafayette St.,
Denver, CO
Ron Judish Assoc
(303) 830-6895
1070 Downing St
Denver, CO
Enermodal Engineering Inc
(303) 861-2070
1554 Emerson St
Denver, CO
Mc Lagan & Co
(303) 832-6090
677 Emerson St
Denver, CO
Tangent Services
(303) 388-7049
321 E 18th Ave
Denver, CO
Transformation Point
866-988-7444
1624 Market Street
Denver, CO
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Ditch Your One-Dimensional Ways: Diversification

Only selling collision repair service these days? Diversification is the answer to getting your profits back and making your business worth owning.

By Scott Biggs
10/1/2007

Scott Biggs

Body shops are a one-dimensional business in a multi-dimensional world. It’s like walking into a 50,000-square-foot Wal-Mart to find they only sell poinsettias! Think about how illogical that is: a 50,000-square-foot building with all the normal business costs and they only sell one thing – a product that people want to buy only once a year.

Worse than that is having a 20,000-square-foot business that has only one thing for sale that no one ever wants to buy – and they only need to buy it once every five to seven years! Of course, we’re talking about your average body shop.

Consider that no consumer on record has ever woken up on a beautiful Saturday morning, looked over at his or her spouse and said, “Honey, let’s go body shop shopping and maybe get some collision repair today!” Why? Because no one ever wants a collision repair. They may need it, but they never want or desire it. Therefore, body shops all over the world are selling something no one ever wants to buy, but they’re selling it to hundreds and even thousands of people each year.

To properly assess the impact of and opportunity for diversification in a collision repair business, you need to conduct a business analysis and examine a few aspects of the business, industry a...

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