Getting Noticed: Choosing the Best Marketing Strategy to Attract More Cars Panama City FL

By Jake Snyder
5/1/2003

Got cars?

Choosing the best marketing strategy to attract more cars to your shop requires endless trial and error –not to mention that experimenting with different promotional schemes to increase sales volume can be costly. On top of that, it's often difficult to relate the impact of your advertising efforts and dollars to an actual increase in sales.

There is, however, one surefire way to increase your shop's sales: Become part of an insurance company's direct-referral or direct-repair program (DRP).

A DRP is a "plug and play" method of attracting customers –a body shop is merely "turned-on" to receive claim/repair assignments. As part of a DRP network, insurers perform the preliminary marketing work for the body shop.

Insurers sell their claims customers on the DRP option with a promise of quality repairs and customer services. When your body shop is part of a referral network, the insurance company performs advertising and promotion for you. They identify, qualify or prescreen, and pre-sell vehicle owners who need repair services and then direct those customers to your shop.

As a member of an insurance company's DRP network, you don't need expensive advertising that might be missing the mark. Instead, your shop is able to enjoy precision-guided customer tracking systems that score direct hits with promotional information at the exact time a customer is demanding autobody services.

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