Know Who You are to Maximize Profits Greenville NC

By Jon Owens
2/1/2007

Pretty much in every aspect of our economy today, you can find examples of high-volume production services mixed with lower-volume custom services to meet the varying needs of end-users and consumers across the country. When it comes to consumable goods, Wal-Mart sets the standard for high-volume, mass consumerism. Yet, their mega-store, hyper-mart approach is offset by thousands of independent merchants vying for consumer traffic by offering something different, such as higher-quality products, more unique or harder-to-find products and personalized service.

Home Depot and Lowe's have cornered the "big box," high-volume home hardware category. Heck, they invented it! Yet, Ace and True Value (among others) are doing quite well as smaller, independent franchisees catering to the female buyer with outstanding customer service and offering more convenience in specific markets. Back up the channel, many manufacturers today are finding bigger profits by catering to niche markets and meeting specialized needs by producing smaller quantities of many different products rather than ramping up to produce millions upon millions of one or two Stock Keeping Units.

In the world of automotive engines, you have production engine builders and custom engine builders. When it comes to owning the American dream (i.e. your very own home), you can choose from many production or "track" home builders, or you can have a custom home built just for you! The list go...