Sign Here: Direct Repair Programs Greenville NC

Though many shops are hesitant to join direct-repair programs, most consumers like the convenience and don't particularly care where their car gets repaired - as long as it gets done fast. Does this consumer apathy mean shop owners should focus less energy on consumers and worry more about positioning their businesses for the future?

The Nelson Group Business Advisors, Inc.
(704) 707-4333
822 Shetland Place
Concord, NC
Shoptin Lighting & Design
(336) 289-8541
153 North Lee Avenue
Yadkinville, NC
IF Associates
(704) 280-5286
17122 Red Feather Drive
Charlotte, NC
Qualitech Solutions
(704) 944-6040
11301 Carmel Commons Boulevard
Charlotte, NC
Bear Rock
(919) 859-6610
1225 Crescent Green Dr
Cary, NC
RoleModel Consulting
919-667-8281
342 Raleigh Street
Holly Springs, NC
Business Leader Consulting
919-790-6962
2612 Peachleaf Street
Raleigh, NC
ALM Enterprise, LLC
(704) 431-4821
100 East Innes Street, Suite 300
Salisbury, NC
Customer One Solutions, Inc.
(704) 895-8632
PO Box 1273
Charlotte, NC
ElectriCities of NC Inc.
(919) 760-6336
P.O. Box 29513
Raleigh, NC
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Sign Here: Direct Repair Programs

Though many shops are hesitant to join direct-repair programs, most consumers like the convenience and don't particularly care where their car gets repaired - as long as it gets done fast. Does this consumer apathy mean shop owners should focus less energy on consumers and worry more about positioning their businesses for the future?

By Tony Passwater
12/1/2002

Today's world is certainly much different than it was 12 years ago. The introduction of direct repair programs (DRPs) and the difference in how you market your services has required change and frustrated many. Frustrated or not, you still need to learn what your options are using this "new way" of doing business and how to pursue those options - even if your state currently doesn't have DRPs.

To Be or Not to Be
The first thing you need to do is make a decision:

  1. "Do I place my emphasis on obtaining and keeping only DRPs?"
  2. "Do I choose to not market to DRPs and take the ÔOwn the Vehicle Owner' Customer Approach"?
  3. "Do I try to do both?"

Most shops I've become familiar with over the years have tried to do the last option, and they're constantly analyzing their DRPs' percentage to their business and worrying if they have too many eggs in one basket. They often end up leading a very paranoid business life, with all their energy being consumed by these concerns.

But these concerns aren't totally unfounded. Let's face it, if we don't provide adequate service and value to the customer - whether...

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