Technology as a Marketing Tool Anthony NM

As a shop owner, you want state-of-the-art diagnostic and repair equipment to help you provide your customers with high-quality, cost-effective, efficient repairs. The value of advanced technology here is obvious.

By Cindy Schnier
3/1/1997

But, what about tapping the value of technology to increase the number of vehicles entering your door in the first place? In today's technology-driven world, using the latest advances to market your shop to both insurance companies and consumers will not only distinguish you from the competition, but may determine the long-term success of your operation.

The Insurance Connection

With a significant portion of collision-repair volume coming from insurers, the ability to "connect" electronically with this important customer is critical. With an automated shop comprising a range of functionality - from collision estimating with digital imaging and networked communications to a variety of shop-management applications - you become a better partner to your insurance customers.

An automated shop allows you to:

• provide comprehensive, accurate estimates in record time;
• accelerate the repair process and expedite payments;
• communicate key information quickly and efficiently;
• track your performance; and
• improve overall customer satisfaction.

  Some features of an automated shop include:

  Automated, procedure-page logic collision-estimating systems - These are becoming a requirement with a number of insurers. In addition...