Tire Maintenance Denver CO

Traditionally deemed mechanical work, tire and wheel service could be the edge your shop needs to attract more customers and inflate profits.

By Bob Leone
2/1/1999

The voice of opportunity knocks seldom these days. However, there are some not-so-far-reaching business alternatives that other collision repair shop owners have found profitable - including tire and wheel service.

A smart shop owner knows each and every customer driving - or towing - a vehicle into his shop for an estimate is a vehicle owner looking to have his car restored to near perfect condition. A smart shop owner also knows the line between body repair and mechanical repair have slowly dissolved, especially when it comes to wheel alignment. And who says tire work isn't compatible with body and paint shop services?

If you're looking to add more services to what you already offer customers, consider the following tips on tire and wheel services - two areas traditionally deemed mechanical, but not for long.

The Tread on Tires
Tires are much better these days. Today, they're designed and constructed to meet strict guidelines set by the National Highway Traffic Safety Administration (NHTSA).

The Uniform Tire Quality Grading System (UTQGS) will give you a broad guideline to use when selling a customer tires for a defined purpose. The UTQGS information is right where you need it - on the tires. The grades can be found in two places: on a paper label affixed to the tread and molded into the sidewa...